" HATUEY" , THE FAMOUS CUBAN BEER, COMES BACK TO THE MARKET

Hatuey Beer Returns as a Microbrew


Posted by: "PL" at  cubaverdad
Tue Dec 6, 2011 11:28 am (PST)


Hatuey Beer Returns as a Microbrew
By Lee Klein Tue., Dec. 6 2011 at 9:02 AM
Categories: Booze Hound


The new Hatuey is close in spirit to the original.
«The new Hatuey (pronounced ah-TWAY) Beer returned to bars, 
restaurants and liquor stores in Miami-Dade and Monroe
counties this past summer. 


The original Hatuey was first produced in Santiago de Cuba 
around 1927. 
By 1959 it was Cuba's favorite cerveza to the tune of 
12 million cases sold per year. 
Bacardi introduced a different Hatuey Beer to the United 
States in the mid-1990s, but it was taken off the market 
nearly two years ago in preparation for the rollout of this 
new brand.


"The previous version was a Lager style beer, a bit lighter," 
explains Anler Morejon, Hatuey's brand manager. 
"This one is a Pale Ale with more body and flavor."
 In a way, Mr. Morejon is understating his case. 


Hatuey is micro-brewed by Thomas Creek Brewery in Greenville, 
South Carolina, and despite the name and history it can now be 
considered a premium American craft beer...and yet, the flavor is said 
by older Cubans to bear a close resemblance to the iconic original.


Morejon was born in Cuba, but left the island in 1990 at the age of 13. 
Because he was a minor he has no memories of the beer, and "my father is 
not a drinker, so we never talked about it." Now it is Anler's job to talk 
about it.


"Hatuey is available all over the city and in the Keys. The rollout plan 
for the rest of the state will be early to mid-2012." It won't go 
national right away, but the second expansion, planned for later 2012, 
will bring it "to certain markets, i.e. New York, New Jersey, North 
Carolina, and Illinois." Hatuey Beer retails for about $8.99 per six-pack.


Craft beers are the fastest growing segment of the beer industry, and 
upscale Hispanic purchasing clout is likewise on the rise. When 
production of the last Hatuey was halted, sales were at around 15,000 
cases annually. That's the sales projection for the first year of the 
new brew. "We would like to pick it up where we left off," Anler explains.


There are light and dark versions of Hatuey. "At one point in Cuba we 
had a light and dark version of the beer, so both releases in the U.S. 
have been based on both original formulas from Cuba." When Morejon is 
asked which beer on the market is closest to Hatuey in flavor, he 
perhaps predictably replies "There's no other similar beer that I've 
tasted."


"Craft beer" implies a brew that matches well with food. Morejon's 
favorite Hatuey pairings are "roasted chicken with white rice and beans, 
or roasted pork with moros. And for dessert, a good flan con coco." I'm 
not certain whether Mr. Morejon really thinks flan con coco pairs best 
with beer, or if he just can't resist having that treat for dessert 
regardless of his beverage.


Not only does Hatuey go well with food, it apparently also goes well in
it. Tomorrow, a Hatuey chef will share a couple of recipes with us -- 
including a beer glaze for roast ham, just in time for the holidays.


http://blogs.miaminewtimes.com/shortorder/2011/12/hatuey_beer_
returns_as_a_micro.php

The newly crafted HATUEY Cuban Style Ale is made in the U.S.A. with malted barley, hops, yeast and water following traditional small-batch brewing techniques with fewer than 800 cases produced per batch. It is double filtered for optimal quality and has a golden, straw color and an airy mouth feel, that finishes with a cool and crisp effect. 

The sweet malt combined with just enough hops adds character to the refreshing, light-bodied beer best served in a classic pilsner flute or a handled glass stein.

Also check wikipedia